brand philosophy
“Did you know that a well executed and well liked brand occupies the same part of your brain as a family member or a friend? It is familiar, trusted, and appreciated.”
— meagan ghorashian, FOUNDEr & brand enthusiast
Brand Basics for Clients
No. 1 who is your business?
First things first, know ‘who’ your business is. Think of the essence of your business as a person. It has a distinct personality that your customers will come to love and depend on.
No. 2 make it known
By having visuals that genuinely convey the persona of your business, your targeted audience will be able to recognize your company as something that speaks to them personally. You will want to have a logo and other elements (known as your brand identity) that attract your ideal customers.
No. 3 be consistent
Beware of sending mixed signals. Did you notice that dependable brands such as Coca Cola are consistent? For example, how many reds does Coke use in its messaging and packaging? ONE, and it is always the same shade of red. Stick to your company’s brand elements (logo, colors, fonts, etc.) and your buyers will find you quicker and begin to trust you.
No. 4 have fun!
As a small business owner you know the struggle is real. You live, eat, sleep, your business. Be sure to keep in touch with why you started this particular venture—was it to improve lives, offer an amazing product or service, or inspire others? Lean into it, share your passion, and enjoy the journey.
All are equally important
1/3 nuts & bolts
Always be in the know—keep an eye on every aspect of your business.
1/3 steadfastness
Stay the course—be consistent in offerings and messaging.
1/3 enthusiasm
Whatever was your reason to start this business, own it and tell all about it!
Raison d’Être: n.
French ‘reason for being’
why brolly exists
the joy of crafting brand identities
the honor of working hard for small business success